The road to a million
On the heels of our success in ice appliances, the owner set their sights on the professional ice industry. I threw myself into research, shaping a new brand identity, and quickly discovered a host of legal and marketing challenges that would test my creativity and strategy. Here was my journey:
Our case studies and surveys revealed customers wanted more technical understanding and reliability. We combined our brand aesthetic while displaying solutions in our assets. Through these combined efforts we were able to target the right customers leading to high sales and making this ice maker one of the best sellers in the company.
